THE CHICAGO BULLS TAKE GREAT PRIDE IN PLAYING AN ACTIVE PART IN OUR COMMUNITY. We receive exceptional support from our fans and the city of Chicago, and the organization recognizes its responsibility to give back to the community. Our commitment to Chicago is to be actively involved in programs that improve the quality of life in the metropolitan area, and nowhere is that dedication more apparent than in the team's community relations' efforts. Our leadership role combines financial support, in-kind services, numerous community programs, and the personal involvement of our players, coaches, front office staff and entire organization. The Chicago Bulls are more than just a business - we are a partner, a neighbor and a teammate in the community. 

CHARITABULLS
Since 1987, the Bulls' non-profit organization, CharitaBulls, has reached out to thousands of Chicagoans, making a difference in their lives. CharitaBulls was created as a vehicle through which the Bulls could say "thanks," and give something back to the Chicagoland community by raising funds for a variety of worthy causes. The majority of the funds raised are donated to the following organizations:

JAMES JORDAN BOYS AND GIRLS CLUB
CharitaBulls is committed to creating positive educational and recreational opportunities for children. Standing true to this principle, CharitaBulls donated $4 ½ million in 1994, to build a 40,000 square-foot, two-story, youth and family development center named in the memory of James Jordan, father of Bulls' guard, Michael Jordan. The James Jordan Boys & Girls Club opened in the fall of 1996, and contains a computer lab, a gym, dance and game room areas, and classroom facilities. The club is located just two blocks from the United Center on Chicago's Near West Side, and is a unit of the highly successful Boys & Girls Clubs of Chicago. 

CHICAGO PARK DISTRICT PROGRAMS
In 1995, CharitaBulls concluded a very successful five-year program with the Chicago Park District - the CharitaBulls Basketball Court Renovation Program. Through this program, CharitaBulls donated $1,000,000 over five years to repair and refurbish 140 damaged city basketball courts. 

The Bulls continued their relationship with the Chicago Park District and, in January 1995, donated $375,000 to form the Chicago Bulls/Chicago Park District Late-Nite Basketball League. CharitaBulls has pledged $75,000 each year through 1999 to support late night programming at the parks. Currently, the program is available at 11 sites throughout Chicago parks and has attracted over 800 players from 17 to 26 years old.

ILLINOIS SPECIAL OLYMPICS STATE BASKETBALL TOURNAMENTS
The Chicago Bulls and Illinois Special Olympics expanded their long-term relationship in 1991 as CharitaBulls became a co-sponsor of the Illinois Special Olympics District and State Basketball Tournaments. CharitaBulls donates $25,000 each year to help fund the annual eight district and two state tournaments and will continue to do so at least through 1997. Over 2,800 athletes from Illinois compete in these events. We believe that CharitaBulls' annual contribution helps enrich the lives of these special athletes. 

CHICAGO PUBLIC LIBRARY SYSTEM
CharitaBulls seeks to provide educational opportunities for Chicago's youth and has joined with the Chicago Public Library System to support the Mabel Manning Branch Library, located just two blocks from the United Center. In 1994, CharitaBulls adopted the newly-built library and contributed $50,000 to furnish its "Computer Court," a computer center that features IBM and Macintosh personal computers, printers and software for use by the library patrons.

CITY YEAR
CharitaBulls most recent undertaking is a new partnership with City Year Chicago. City Year is a national youth service organization which unites young people, ages 17 to 23, from diverse backgrounds for a demanding year of full-time community service, leadership development, and civic engagement. CharitaBulls will donate $25,000 in 1997, and $30,000 in 1998, to fund City Year's Young Heroes program, a program that will involve 50 middle school students from different schools in the Lawndale community for 16 fun and lesson-filled Saturdays of community service. Through direct community service and formal leadership development training, it is our hope that the Young Heroes' participants will learn the value of teamwork, tolerance and commitment.

OTHER RECIPIENTS
Other recent recipients of funds raised through CharitaBulls include: Inner City Foundation, Helping Hand Rehabilitation Center, March of Dimes, Chicago Youth Success Foundation, Robert H. Lurie Cancer Center at Northwestern University, Chicago Cares, Little City, Haymarket House, West Side Future, Women's Treatment Center, Black on Black Love, Night Ministry, Multiple Sclerosis Society, Whitney Young High School Deaf Program, Glenwood School for Boys, LINKS, Ronald McDonald House and more.

FUNDRAISING EVENTS/PROGRAMS
CharitaBulls is primarily supported through funds raised at the following annual events:

The Annual Tip-Off Luncheon - a preseason banquet that brings the team and fans together for an inside look at the upcoming season. Nearly 1,300 fans attend this event that is held each year during the first week of November. 

FestaBulls - held at the Bulls' practice facility in Deerfield, this dinner features live and silent auctions of over 120 sports' memorabilia items. Attended by Bulls' players, coaches, announcers and staff, and more than 500 fans, this event raises nearly $200,000 each year. 

Shoot-the-Bull 3-on-3 Classic - our citywide tournament draws thousands of basketball players and spectators each year. Held every summer in Chicago's Grant Park, the Shoot-the-Bull 3-on-3 Classic donates its proceeds to CharitaBulls and Illinois Special Olympics. The event features men's and women's competition, dunk and shooting contests, celebrity competitions and kid's clinics with Bulls' players. 

The 50/50 raffle was introduced during the ‘96-97 season and is an in-arena raffle whereby tickets are sold throughout the concourse before and during halftime of every home game. In the fourth quarter of each game, a lucky winner is chosen and takes home 50% of the net earnings from that evening's ticket sales. The other 50% benefits CharitaBulls.

Funds also are raised through in-arena auctions at Fandemonium; personal scoreboard messages (birthdays/anniversaries) at Bulls' home games which are available for a $100 donation; private donations; and the CharitaBulls Corporate Sponsor Program whereby sponsors contribute money based on the number of Bulls' victories, dunks, free throws, blocked shots, points, steals, rebounds and assists made by the team.

SCHOOL PROGRAMS

STAY IN SCHOOL
The NBA's nationally acclaimed Stay in School program was created in 1989 to address the critical issue of high school dropouts. A joint effort of the NBA and the National Basketball Players Association, the Stay in School program includes several national and local elements designed to deliver the Stay in School message to students, particularly in middle school. The Bulls have an active Stay in School program on a local level that encourages students in the Chicagoland area to achieve perfect attendance and hopefully helps reduce the dropout rate. Through this program, students are able to earn certificates of achievement, tickets to Bulls' games, school visits from players and the chance to attend the Bulls' Annual Stay in School Jam that takes place each winter.

SCORE WITH SCHOOL
Score with School is a motivational program for Chicago Public School students operated in conjunction with the Chicago White Sox and Northwestern University's Kellogg Graduate School. The program draws upon a child's interest in sports to encourage better study habits and improve communication skills such as reading and essay writing. Teachers are provided with game tickets, merchandise, and field trips to the United Center and Comiskey Park to reward students for academic achievement.

SCHOLARSHIPS
Each season the Bulls and CharitaBulls offer three $2,000 scholarships to high school seniors who plan to attend college. The scholarships are awarded on the basis of academic achievement, extra curricular activities and the contents of an essay. Furthermore, the United Center offers $20,000 in scholarships to Malcolm X College students each year. You must reside in the Chicagoland area to be eligible. Scholarships for the 1997 school year have already been awarded.

ADOPT-A-SCHOOL
Positive reinforcement, recognition and the use of role models are important tools for motivating students of any age. With this in mind, the Bulls annually adopt a Chicago Public School to help students better their education and provide inspiration. Incentives in the form of tickets, autographed memorabilia, arena tours and Bulls' souvenirs are donated to kids who achieve good attendance records, grade improvements and positive attitudes. 

ART CONTEST
In an effort to encourage creativity and interest in the arts, the Bulls host an art contest that allows kids to express their artistic talents. Held each spring, the contest invites students to draw or paint any scene depicting Bulls' basketball using either the Bulls' logo or the words "Chicago Bulls." Artwork from the winning entries appears in the Bulls' magazine, game program and yearbook. The contest is open to students in grades one through six in Lake, Cook and DuPage counties. 

NEWSPAPER IN EDUCATION PROGRAMS
The Bulls host educational programs with both the Chicago Sun-Times ("Hit the Hoops") and the Chicago Tribune ("Believe It/Achieve It"). Through these programs, students in grades four through eight follow the Bulls through the sports pages of the two newspapers to learn various school subjects such as math skills, goal-setting, geography and more. Both programs are available from October through May.

TEAMUP
This season the NBA launched a new community outreach initiative designed to maintain the League's long-standing commitment to youth and education. The NBA TeamUp program will promote the importance of community service and recognize young people who demonstrate a commitment to improving the quality of life in their communities. On a local level, during the ‘96-97 season, the Bulls are working with West Side schools to implement local TeamUp efforts, as well as awarding group community service efforts.

HOLIDAY EVENTS

FOOD DRIVE
"Help the Bulls help the homeless" echoes through the concourses of the United Center each December as the Bulls, in conjunction with the Mayor's Office of Special Events and the Chicago Anti-Hunger Federation, host the annual food drive. Nearly two tons of food are collected each holiday season and distributed to Chicago area food kitchens and shelters.

HOLIDAY KIDS PARTY
Bulls' players turn into elves each December as they invite 200 underprivileged kids to visit the team at the Berto Center, the Bulls' practice facility, for a special holiday celebration. Lunch and souvenirs are provided as well as the opportunity to spend time with Bulls' players. Groups in the past that have attended the party include children from Marillac House, St. Joseph's Carondelet Child Care Center, McKinley Developmental Center, Larkin Center, Methodist Youth Services and more.

CORPORATE TICKET SECTION PROGRAM
Providing underprivileged children and adults with the opportunity to see a Bulls' game is a goal of both the Bulls' organization and our sponsors. Approximately 250 people per night are invited to attend a Bulls' home game, compliments of one of nine corporations that sponsor a ticket section in the United Center as part of the Bulls Charity/Corporate Ticket Section Program. These seats are reserved every game for local kid's groups and various non-profit agencies; groups that otherwise would not be able to attend a game. 

BULLS/GATORADE SUMMER BASKETBALL CLINICS
Each summer, the Bulls and Gatorade reach out to the city's youth and team up to present a series of ten free clinics for youngsters throughout the Chicagoland area. Two Bulls' players and/or coaches conduct each session and teach the fundamentals of the game. An integral part of each clinic features a message from the players urging the importance of a positive lifestyle. This program annually reaches thousands of kids throughout the Chicagoland area.

COMMUNITY OUTREACH

AUCTION/RAFFLE DONATIONS
Throughout the year, contributions of Bulls' memorabilia are given to charity organizations, community fundraisers, school functions and more. Items donated are typically used as auction items, raffle/door prizes, and school incentive prizes. Hundreds of thousands of dollars are raised for local charities as a result of these donations.

UNITED CENTER COMMUNITY ECONOMIC DEVELOPMENT FUND
Being a good neighbor is important to the Bulls and we support many community programs in the Near West Side community surrounding the United Center. One of the most ambitious programs is the United Center Community Economic Development Fund which was created in early 1995 to stimulate new businesses and create jobs on the West Side. The United Center Joint Venture has set aside a $1 million fund for loans and grants to finance projects that will have a direct impact on the quality of life in the immediate neighborhood. In addition, in April 1996, the United Center Joint Venture announced a $1.6 million commitment to Malcolm X College in support of their academic and athletic programs. 

WHEELCHAIR BULLS
The Chicago Bulls aren't the only game in town - the Bulls help sponsor one of the nation's best wheelchair teams, the Chicago Wheelchair Bulls. The Wheelchair Bulls devote their time to helping others realize that wheelchair-restricted people can lead active, productive lives. They participate in numerous charity games, perform at Bulls' games and compete against other wheelchair teams on a national and international level. 

PUBLIC SERVICE ANNOUNCEMENTS
The visibility afforded to professional athletes gives our players an extraordinary opportunity to reach out and make an impact on the community. Public Service Announcements (PSA's) are one way of accomplishing this. Throughout each season, Bulls' players and coaches help non-profit organizations promote their services by putting together public service announcements for both radio and television.

TEAM MATES/CHICAGO BULLS' WIVES' ORGANIZATION 
The Bulls' wives' organization, the Team Mates, comprises wives of front office employees, announcers, players, coaches and basketball personnel. The organization has a philanthropic purpose and holds several fundraising events each year including a holiday ornament sale and in-arena raffle. Last year the Team Mates raised $40,000 and donated funds to Sister House, Children's Memorial Art Therapy Program, West Side Future and several others. In addition to local efforts, the Team Mates also support the NBA's national initiative, NBA Wives Save Lives, to encourage mammography and breast cancer awareness. As part of the NBA Wives Save Lives program, the Team Mates work with Rush-Presbyterian-St. Lukes Medical Center each year and help sponsor their annual jazzercise event to support breast cancer research.

BOB LOVE
Former Bulls' player, Bob Love, is the Bulls' Director of Community Relations and is a popular motivational speaker who eloquently describes his personal success in overcoming a speech handicap. Love is made available by the Bulls (free of charge) to deliver his inspirational message at schools and social service agencies throughout the year. Love makes over 500 appearances a year at schools, charity events, clinics, non-profit groups and youth programs.

WISH GRANTING FOUNDATIONS
There are few things that are as exciting or rewarding as seeing a child meet one of his heroes. The Chicago Bulls work closely with the Make-a-Wish and Starlight Foundations, both national charity organizations that grant the wishes of chronically and terminally ill children. Each year many of these children are brought to both home and away games to have their wishes granted and meet Bulls' players.

FAN SERVICES

BENNY THE BULL/DA BULL/LUVABULLS/INCREDIBULLS/

PLAYER APPEARANCES
Benny the Bull, Da Bull, the IncrediBulls and the LuvaBulls are available for personal appearances. They frequently attend community parades, walk-a-thons, school assemblies, hospital visits, private parties, company events, golf outings, fundraising benefits and more.

When schedules permit, Bulls' players, coaches and management staff make public appearances for charity benefits, hospital, autograph sessions, speaking engagements and other various events. Front office representatives are also available to speak at career sessions and school programs.

GENERAL INFORMATION
Fans interested in receiving general Bulls' information may send a self addressed, stamped envelope (legal size) to the Bulls Community Services Department to receive a merchandise order form to purchase photos, a pocket schedule and a Blockbuster Video Fan Club application. 

Please note that any and all of these services provided by the Bulls' Community Services Department are subject to availability and require at least eight weeks advance written notice.

We welcome and appreciate your support.

For more information, please write or call:

The Chicago Bulls
Community Services Department
1901 West Madison Street
Chicago, IL 60612
(312) 455-4000

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